Customer loyalty through increased customer insight

How do we create customer loyalty in an increasingly digitized world? Extenda Retail (previously Visma Retail) and Abalon have conducted a study with Kantar Sifo to map the consumer’s view of loyalty. The study shows, among others, why three out of ten Swedes have abandoned a customer club during the previous year.

The purpose of the survey was to get a better understanding of how customer clubs can be optimized and thus drive growth through more loyal customers. The report is based on a comprehensive survey in which we interviewed more than 1,500 Swedish consumers about attitudes and shopping behavior focusing on grocery, pharmacy, and fashion. We have explored how a good loyalty program should be built to be appreciated by the members, and empower the retailer at the same time.

Download our Executive Summary of the top findings from the consumer survey (in English) or the full report Customer Loyalty through increased customer insight (in Swedish) below.